"It goes almost without saying that CBS has seen its viewership decline this season — the network’s 3:30 PM ET Big Ten windows have averaged 3.65 million viewers, down 28% from a mixture of Big Ten and SEC games in the same window at the same point last season (5.10M) and 26% lower than ABC’s competing 3:30 PM ET SEC slot (4.94M). (CBS is not disclosing Nielsen figures as the parties are at an impasse, but its viewership is still widely reported by industry publications.)"
Full article on Sports Media Watch and the CBS "game of consequence" angle it's approaching for now:
www.sportsmediawatch.com
Full article on Sports Media Watch and the CBS "game of consequence" angle it's approaching for now:
Can CBS hit it B1G without the SEC?
Examining CBS Sports' move from home of the SEC to its new Big Ten package, with insights from Brad Nessler, Gary Danielson and Jenny Dell.
www.sportsmediawatch.com
