it's time to be bold and at the forefront of saving college football. Let's be real....how much MSU or any other college gets from admission tickets doesn't really pay bills for big time athletics programs. It's TV revenue. In order to have full stadiums reduce ticket prices by 50%, lower parking to $10 and improve the fan experience so coming to Spartan stadium is BETTER than seeing the game on TV. It's never a good time to give up money, but in these times, giving your fan base a break so they can come to East Lansing on 6-7 Saturdays should be your priority.