I know this gets discussed alot but thats a nice sum of money. Certainly would help.
In its first year selling beer throughout Kinnick Stadium and its other sporting venues, Iowa’s athletics department generated more than $3.2 million in gross sales, according to numbers supplied to The Athletic via an open-records request.
Most of the alcohol revenue came from Iowa’s seven home football games. Gross alcohol sales exceeded $2.54 million and settled on $2.4 million after sales tax. The department formerly sold beer and wine exclusively in Kinnick Stadium’s premium area and that revenue more than doubled from $294,461 in 2019 to $659,213 in 2021. The largest single-game gross came in a top-five matchup against Penn State, generating nearly $473,000.
In its first year selling beer throughout Kinnick Stadium and its other sporting venues, Iowa’s athletics department generated more than $3.2 million in gross sales, according to numbers supplied to The Athletic via an open-records request.
Most of the alcohol revenue came from Iowa’s seven home football games. Gross alcohol sales exceeded $2.54 million and settled on $2.4 million after sales tax. The department formerly sold beer and wine exclusively in Kinnick Stadium’s premium area and that revenue more than doubled from $294,461 in 2019 to $659,213 in 2021. The largest single-game gross came in a top-five matchup against Penn State, generating nearly $473,000.
