OK, Y'all, Did you know that MSU Brand Standards describe us as...
-- HARDWORKING EXCELLENCE (This is the core of the MSU brand)
-- The extended brand identity includes:
..... PROUD - Spartans are proud of who they are and they don't forget where they come from.
..... HARDWORKING - Spartans work and work hard. They believe that anything worth accomplishing effectively is worth the time and effort.
..... INCLUSIVE - MSU was founded as a college for educating ordinary citizens, and the spirt of democratizing knowledge for all who are qualified and dedicated thrives today.
..... PRACTICAL - MSU generates and passes on knowledge that has a direct impact on people's lives. MSU applies its knowledge to transform our lives.
..... BOLD - Spartans are encouraged to think big and act on their grand ambitions. Why? Because they can.
..... GENUINE - Being smart is not enough at MSU. It's about being real, too.
..... EMPOWERING - As a university of, for, and by the people, MSU continues its long tradition of empowering ordinary people through education good enough for the proudest yet open to the poorest.
..... AWE-INSPIRING - MSU is the 9th largest public university campus by enrollment in the U.S.. We work in every time zone on earth. Our research saves millions of lives. For those who want to transform the way our society thinks and lives, that opportunity awaits at MSU.
Pretty good bunch of identifying traits, eh? Do you think we live up to these brand identifiers?
-- HARDWORKING EXCELLENCE (This is the core of the MSU brand)
-- The extended brand identity includes:
..... PROUD - Spartans are proud of who they are and they don't forget where they come from.
..... HARDWORKING - Spartans work and work hard. They believe that anything worth accomplishing effectively is worth the time and effort.
..... INCLUSIVE - MSU was founded as a college for educating ordinary citizens, and the spirt of democratizing knowledge for all who are qualified and dedicated thrives today.
..... PRACTICAL - MSU generates and passes on knowledge that has a direct impact on people's lives. MSU applies its knowledge to transform our lives.
..... BOLD - Spartans are encouraged to think big and act on their grand ambitions. Why? Because they can.
..... GENUINE - Being smart is not enough at MSU. It's about being real, too.
..... EMPOWERING - As a university of, for, and by the people, MSU continues its long tradition of empowering ordinary people through education good enough for the proudest yet open to the poorest.
..... AWE-INSPIRING - MSU is the 9th largest public university campus by enrollment in the U.S.. We work in every time zone on earth. Our research saves millions of lives. For those who want to transform the way our society thinks and lives, that opportunity awaits at MSU.
Pretty good bunch of identifying traits, eh? Do you think we live up to these brand identifiers?
